Seminario: "A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries"

Información del evento

Lugar:

Seminario 2 Edificio 10

Inicio:

15 de enero de 2019  |  22:00

Ponente:

Dr.  Wagner A. Kamakura

Filiación:

Professor of Marketing at the Jones Graduate School of Business, Rice University

Abstract:

A Longitudinal Cross-product Analysis of Media-budget Allocation.

Bio:

https://business.rice.edu/person/wagner-kamakura