Seminario: "A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries"
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Información del evento
- Lugar:
- Seminario 2 Edificio 10
- Inicio:
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- Ponente:
Dr. Wagner A. Kamakura
- Filiación:
Professor of Marketing at the Jones Graduate School of Business, Rice University