Seminario: "Quality and sales management in the international tourism".
Información del evento
- Lugar:
- Seminario 1 Edificio 7
- Inicio:
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- Ponente:
Dr. Thomas Hermaniuk
- Afiliación:
Scientist, educator, business coach. Doctor of economic sciences, assistant professor in the Department of Marketing and Entrepreneurship (University of Rzeszow - Poland).
- Abstract:
Contemporary international tourism evolves in the direction of more effective meeting of growing demands of consumers. Different types of factors cause that customer satisfaction is a key factor in the competitive rivalry. In this context, the importance acquire methods and tools based on the philosophy of Total Quality Management that allow standardization of processes and activities undertaken by the company. During the seminar will be presented selected methods and tools for improving the quality of tourism services.
- Breve Bio: