- Type of Project: ERDF Andalusia
- Duration: 01/07/2021 – 30/06/2023
- Funding Entity: European Regional Development Fund (ERDF) and the Ministry of Economy, Knowledge, Enterprise and Universities of the Andalusian Regional Government, as part of the ERDF Andalusia operations programme 2014-2020
- Principal Investigators: Elisa Calvo Encinas and Marián Morón
- Amount: 25,000 euros
- Team Members:
Isabel Briales Bellón (UPO), Francisco Rodríguez Rodríguez (UPO), Julia Lobato Patricio (UPO), Francisco Vigier Moreno (UPO), Estela Sarah Martín Ruel (UPO), Mª Elena de la Cova Morillo‐Velarde (UPO), Inmaculada Mendoza García (UPO), Inmaculada Soriano García (UGR). - Collaborating Researchers:
Carmen Torrella Gutiérrez (UPO), Mariana Relinque Barranca (UPO), Lorena Pérez Macias (UPO), Hanan Saleh Hussein (UPO), M. José Rodríguez Ruíz (UPO), Ignacio Carlos Garrido Manrique (UPO), Robert Piotr Szymyslik (UPO), Oliver Carreira Martínez (UPO), Natividad Aguayo Arrabal (Universidad de Jaén), Raquel Lázaro Gutiérrez (UAH), Jeffrey Killman (UNC Charlotte), Eloisa Monteoliva García (HWU Edimburgh), Mayte Mula Sánchez (VUI) - Support Researchers in Training: Carlos Salvador Silva Perea, Elena Bautista,
- External Collaborators: Rosario de Zayas (Tatutrad), David Acosta (Innn, Universidad Loyola)
- Project website
Description:
Closer-INT sets out to analyse the internationalization strategies of Andalusian companies from the perspective of international content management.The project identifies and describes all the types of communication required for international business transactions.
The project addresses the way in which Andalusian companies use and leverage these specialised services. Closer-INT sets out to respond to the following questions:
What does the Andalusian company know about added-value language services for internationalisation? How does the Andalusian company use these services?
How is the content created for internationalization purposes received by international partners?
Thus, Closer-INT analyses the quality and communication impact on the different agents: direct business partners; subsidiary agents in internationalization processes (logistics, banking, sales/distribution, marketing, etc.) and lastly, the target consumers in the different cultures and languages that are the focus of internationalization.
An effective process for adapting multilingual and intercultural content may facilitate the success of brand and product internationalization campaigns. Content management for internationalization purposes is highly complex if the following process areas are taken into account:
- variety of mediums for business communication (digital, audiovisual, paper)
- methods for processing multilingual information (translation, transcreation, localization, interpretation, etc.)
- quality criteria adapted to each type of business communication
- costs and resources required for each language service.
Results (in progress)
- International Congress on InTraCommerce (Text, Context and Interculturality in International Trade Communication), 25 and 26 May 2023.
- Servicios lingüísticos para el comercio internacional: estudios sobre el valor añadido. (Calvo, E., Szymyslik, R and Hussein, H. (eds.). Peter Lang (in press).