Interglosia » Proyectos de investigación » Analysis of Transcreation as an Emerging Service in the Language Services Industry for Digital Advertising and Marketing in the Production Sector: Implications and Lessons for Professional Practice
Analysis of Transcreation as an Emerging Service in the Language Services Industry for Digital Advertising and Marketing in the Production Sector: Implications and Lessons for Professional Practice
Type of Project: Funding assistance for the teaching and research staff at the Universidad Pablo de Olavide, to help them cultivate their own lines of research.
Start and End Dates: 26/01/2017 – 31/12/2017
Funding Entity: Universidad Pablo de Olavide
Principal Investigator: Marián Morón
Team Members: Interglosia Research Group
Description: Qualitative study into the conceptualisation of transcreation in the translation sector by language services professionals.
Results: Outline of prototypical translation tasks (texts) and initial consideration of problems that are specific to transcreation and the conceptualisation of the value-added dimension of this service. Formulation of training proposals (training course and seminar schedule focussing on the features which characterise transcreation). Articulación de propuestas formativas (curso de formación y programa de jornadas, centradas en las particularidades de la transcreación).
