Las claves ocultas de la satisfacción del cliente en el floreciente sector de la cocina en nube de Bangladesh
DOI:
https://doi.org/10.46661/rev.metodoscuant.econ.empresa.10517Palabras clave:
Cocinas en la nube, Satisfacción del cliente, Rapidez de entrega, Calidad, Atención al cliente, Comparación social, Estrategia de preciosResumen
Este estudio explora los factores influyentes en la satisfacción del consumidor en el negocio de la cocina en la nube en Bangladesh. Hemos analizado cómo afectan a la satisfacción factores como el precio, la calidad, la velocidad de entrega, el servicio al cliente y la comparación social. El objetivo de este estudio es conocer en profundidad los factores que afectan significativamente a la satisfacción del consumidor en relación con el sector de la entrega de comida a domicilio. Para establecer relaciones, esta investigación utilizó un enfoque cuantitativo mediante un diseño no experimental. Los encuestados, seleccionados, dieron como resultado una muestra total de 308 personas. Los datos se recogieron mediante un cuestionario de encuesta y una escala Likert de 5 puntos, y se analizaron mediante procedimientos SEM. El estudio indica que criterios como el precio, la calidad, la rapidez de entrega, el servicio al cliente y la comparación social afectan predominantemente a la satisfacción del consumidor. Sin embargo, cuando la calidad y el servicio son excelentes, el coste pasa a ser irrelevante. El estudio ha examinado de nuevo el funcionamiento de la cocina en la nube en lo que respecta a la importancia del precio, la calidad, la velocidad de entrega, el servicio al cliente y la comparación social, junto con su efecto en la felicidad del consumidor. Difiere de los modelos habituales basados en el precio y traza territorios inexplorados; ofrece nuevas perspectivas en el mundo de las cocinas en nube.
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