La intención de compra: efecto de condiciones de salud y riesgo percibido durante la Pandemia

Autores/as

DOI:

https://doi.org/10.46661/rev.metodoscuant.econ.empresa.7408

Palabras clave:

Condiciones de Salud, Intención de compra, Pandemia, Riesgo Percibido

Resumen

La necesidad familiar de asistir al supermercado para compras de alimentos se vio afectada por la pandemia del COVID-19, los hábitos de consumo también se ajustaron; el propósito de este estudio es identificar la relación entre las variables Condiciones de salud y Riesgo percibido con la Intención de Compra en consumidores de supermercados en la reactivación económica por pandemia. Se trabajó con 205 consumidores de supermercados, como: SAMS Club, Wal-Mart, Aurrera y HEB; ubicados en Tamaulipas, México. Se diseñó un instrumento propio con treinta ítems y escala de Likert de cinco opciones. Se utilizó el software Smart PLS para las pruebas estadísticas de confiabilidad y validez del instrumento, como el Alfa de Cronbach, Varianza Media Extraída y Fiabilidad Compuesta. Se identificaron coeficientes de correlación entre variables del estudio Condiciones de salud y Riesgo Percibido con la Intención de compra, la relación explica un 65.5 % del estudio planteado.

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Biografía del autor/a

HERSON SANTOS RUIZ DOMINGUEZ, Tecnológico Nacional de México Campus Pánuco

Departamento de Investigación y Posgrado, Tecnológico Nacional de México Campus Pánuco, Veracruz, México. Doctor por la Universidad Autónoma de Aguascalientes

JAIME HUMBERTO BELTRÁN GODOY, Facultad de EconomProfesor Investigador. Doctor en Ciencias Administrativas por la EGADE Ciudad de México, ITESM.

Facultad de Economía y Negocios de la Universidad Anáhuac México; Profesor Investigador. Doctor en Ciencias Administrativas por la EGADE Ciudad de México, ITESM.

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Publicado

2024-02-26

Cómo citar

RUIZ DOMINGUEZ, H. S., RUIZ HERNANDEZ, S., & BELTRÁN GODOY, J. H. (2024). La intención de compra: efecto de condiciones de salud y riesgo percibido durante la Pandemia. Revista De Métodos Cuantitativos Para La Economía Y La Empresa, 37, 1–18. https://doi.org/10.46661/rev.metodoscuant.econ.empresa.7408

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