Pricing strategy in the hotel industry. The case of the hotel Tryp Atocha Madrid

Authors

DOI:

https://doi.org/10.46661/revmetodoscuanteconempresa.5568

Keywords:

price formation, hotel occupancy, BAR, ADR, Madrid

Abstract

Determining the daily accommodation price that customers pay per night is essential for hotel managers. The price changes for different reasons: demand, competition price, prices for groups, holidays or days with a major event in the city, and customer satisfaction. In this research, we evaluate the influential variables in the price per room that is charged to the clients of a hotel in Madrid. Six-month information provided by the Melia Hotels International Company has been used. The results describe that an increase in BAR, competitor´s price and individual-group rates increases the price while an event decreases it.

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Published

2022-12-01

How to Cite

Calvo, E., Tapia, J., & Albisu, P. (2022). Pricing strategy in the hotel industry. The case of the hotel Tryp Atocha Madrid . Journal of Quantitative Methods for Economics and Business Administration, 34, 263–280. https://doi.org/10.46661/revmetodoscuanteconempresa.5568

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Articles