Resultados, demoras y retos en psicología económica.
Palabras clave:
racionalidad económica, psicología económica, economía del comportamiento, microeconomíaResumen
El artículo aborda el actual estado de la cuestión en psicología económica, o también economía del comportamiento. Tras un breve repaso de las bases de la teoría de la decisión económica y los dos principales programas de investigación, se abordan los resultados consolidados de la disciplina (especialmente la eficacia de las heurísticas), los aspectos que requieren ser mejorados (como la definición de los contextos más propicios a las diversas heurísticas) y los retos pendientes, especialmente la incorporación de la incertidumbre.
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