Mass society in Latin America during the 1960s:

its impacts in Mexico, Chile and Argentina seen through the media

Abstract

the 1960s were a particularly important period worldwide, since significant changes were generated through large-scale social movements, which sought to place the masses as the main actors in social transformation. In those same years, a series of cultural industries began to expand and consolidate very quickly, such as entertainment magazines, television, and the emergence of computing, which began with a process of integration on a global scale around various mass media communication, as important aspects for massive social dynamics, with large audiences and consumers. The purpose of this work is to reflect on the impact that some of these media had in countries such as Mexico, Chile and Argentina, since Latin America was not only a passive scenario that received these mass media, but also used them to transmit their own culture, for example, with emblematic television programs. So, it is worth observing how our region adapted to these media and vice versa, since that important decade, that could also be considered the beginning of what we today call the digital age.